Thai Model & Promo

You have finally done it. You put the finishing touches on your website. It is built with the latest technology that makes it an Internet masterpiece. You are so confident that what your site has to offer and how it offers it is so great that once a couple of people see it they will tell everyone and your website's popularity will take off. Then reality sets in and no one is coming to see it because, for one you didn't tell anyone, or you were hoping that it would show up in search results and then it would take off. You don't have the money to advertise so now you find yourself a little down because you thought it would be easy.

Here is how you do it. The first thing you are going to become is a writer. Yes that's right a writer. Your website is about something and invariably that makes you an expert at what your website is about. You need to translate your expertise and knowledge to the written word in the form of an article. Your article should be able to educate the reader so they can learn something from your knowledge. For example, let's say your website sells high def. television sets, you can give tips on how to hang flat screens or what is the best viewing distance, that sort of thing.

Now that you have your article written you need to be able to tell the people who wrote the article and how they can find you. You do this in the resource box. A resource box is a snippet of information about you located at the end of your article. For example a resource box would say, "Written By: John Jones, an electronic expert at {insert your website address here}. You can learn more about flat screen tvs by visiting Mr. Jones' website."

Ok so you have this great article with a resource box that has a link that points back to your website now what do you do with it. This is the easy part. Submit your article to article directories such as Bukisa (my personal favorite), Article Dashboard or Ezine Articles. They get thousands of visitors to their websites of people who are looking for information just like what you have written. They are looking for it to learn something or better yet to come and use your article on their own website.

Now you might be wondering why you would write an article just so others can use it on their own sites. Every time someone uses your article they are also using your resource box. Remember your resource box has a link to your website. So what they are doing by using your article is providing a link back to your website for their readers and web site visitors.I have written over 400 articles myself on a wide range of topics for myself and other website owners. I have had articles where only 10 to 20 people read and use, and have had some that over 1500 have read and used. Your results will vary based on the information that you are providing so do not be discouraged because only a few people have read your article. Remember it doesn't cost you a dime to do this.

Well, traffic is the people that visit your website. The more people that visit your website, the better. If you are selling or promoting a product, you always want targeted traffic. This traffic could be converted into customers. If you have a personal website or blog that you like to share things on, then you want to get in front of as many people as possible. In any case, more traffic is never a bad thing.

Google for example, uses a system called "nofollow." If the links you are creating around the web are nofollow, then they will not affect the rankings on some search engines. If the links you are creating are "dofollow," then they will affect the rankings on Google and other search engines. Generating these "dofollow" links create what we call backlinks. The more quality backlinks that you create to your website, the better you will rank. Backlinks are only useful if you use them correctly and responsibly, though. This is one of the common methods for Search Engine Optimization, or SEO.

On your actual website, you want it to be optimized for the search engines. We won't spend too much time on this, but we'll discuss some of the essentials. Firstly, you want to use standard compliant code. An example of using compliant code is keeping your html and css separate. Also, you should create a sitemap so that your content is easily indexable by the search engines. Another thing to look into is the robots exclusion standard. One of the most important aspects of optimizing your website is creating good titles and links. You want both your page title and links to be easily read by search engines and humans. For more on this, check out the Wikipedia entry on "permalinks."

Remember backlinks? An important part in making backlinks work for you is creating them correctly. When you leave a link on another site, you need to pay attention to what is called the anchor text. The anchor text of a link is just as important as the permalink, as they are easily indexed by the search engines. Your anchor text should include your keywords. For example, the words someone would type into Google to find your website. The same is true for blog posts, your anchor text should include the title of the blog post.

Now we know how to effectively setup our website for traffic. We also now how to promote our website through links on other websites. The main section of this article is coming up, which is where to promote. I cannot tell you how many times I have had people ask me how to get more visitors to their website. What we have just learned is the very first step to building traffic and the most important. Now that we know how, we are ready to learn where to go to generate this traffic!